MatrixEyewear.com

Probably the most important thing you can do to protect your Matrix Sunglasses – or any sunglasses for that matter – is to keep the lenses clean and scratch-free.  Here’s how…

First, try to keep your Matrix eyewear on soft and/or stable surfaces.  In other words, if the sunglasses are sitting on a table in your house, that is fine.  But if they will be traveling with you in, for example, a moving vehicle, make sure they are protected by a soft surface so the lenses do not get scratched. 

If a case is not included in your purchase, consider purchasing one that snaps shut for storage when you aren’t using your sunglasses.  For example, our Morpheus Sunglasses come with a free soft-lined hard-shell case, so they will be protected no matter what.  These cases snap-shut and provide full protection for the lenses when your Morpheus Sunglasses are not in use.  But if your sunglasses do not have a hard case, either purchase one or be careful where you leave them.

Also, take care to correctly clean the lenses of your Matrix Sunglasses.  You can use water if you wish, but most times dry-rubbing the lenses with a very soft cloth will do the trick.  Never under any circumstances use a regular towel, napkin, or similarly rough textile material.  It is best to use a soft optical cloth like a micro-fiber bag.  Another option would be to purchase a cleaning kit at an optical store.  These kits typically encompass a cleaning solution, micro-fiber cloth, and a carrying case.

Keep in mind that you will have to clean the lenses more frequently if your Matrix eyewear is not stored in a case or micro-fiber bag, as they will gather dust.  All told, it is better to store them in a way that will not gather dust, because the more you clean the lenses, the higher the risk of inadvertently scratching or otherwise damaging them.

That’s it for this week’s post; I hope you found it useful and informative.  The bottom line is that your Matrix Sunglasses should always be kept clean and well protected.  Whether you buy sunglasses at Matrix Eyewear or elsewhere, take the steps necessary to protect your investment.

Ah, here in New Jersey – where Matrix Eyewear is located – summertime is right around the corner.  The days are getting longer, the temperatures are creeping higher…and the sun is getting brighter! 

Yes, summer is coming, and if you are like most people, you will be wearing your Matrix Sunglasses (hopefully) more during the summer months than any other time of the year, combined.  And that is a good thing, because it’s critical to protect your eyes from the harmful UV rays of the sun. 

In light of the warmer weather, I thought I would review some important safety tips related to your sunglasses.  No matter if you have Neo Sunglasses, Agent Smith Sunglasses, Seraph Sunglasses, Morpheus Sunglasses, or something else, these tips are worth a quick read.  All of these are common sense, but a reminder is good every once in a while.

First and foremost, if you are out in the bright sunshine, wear your Matrix Eyewear!  We use only top quality lenses that are protective as well as cool looking.  But whether you wear Matrix Sunglasses or some other type, make sure the lenses are equipped with UV400 protection, which is the best protection available for your eyes. 

And wearing sunglasses is even more critical in certain situations, such as swimming in a pool (reflective light), playing a sport such as basketball or volleyball that requires looking up, or being on a beach where hazy sunshine can fool you into thinking the sun is not as bright as it really is.  It is also a good idea to wear scratch-resistant and shatterproof lenses for obvious reasons. 

Also, make sure you wear comfortable sunglasses that fit properly.  If you are like most people, you are typically more active in the summer than at any other time of the year, so your sunglasses need to stay on! 

Additionally, whether it is Matrix Sunglasses or another style, sunglasses that are too small will not only decrease your comfort level, but they can also allow UV rays to creep into your eyes.  So if your sunglasses seem to be too large or too small for your face, time to buck up and get a new pair!  This is why we offer multiple styles – like Neo Sunglasses, Agent Smith Sunglasses, Seraph Sunglasses & Morpheus Sunglasses – because different people have differently shaped and sized heads. 

Finally, make sure you keep the lenses clean.  Believe it or not, dirty lenses can cause long-term vision problems, so use the microfiber bags you receive with our Matrix Eyewear, or some other cleaning mechanism, to regularly remove smudges, streaks and smears.

So, there you have it – a few common sense tips to help you from going blind this summer!  And hey, while you’re here, why not check out some of our excellent Matrix Sunglasses?  Whether it’s the Neo Sunglasses, Agent Smith Sunglasses, Seraph Sunglasses, or the Morpheus Sunglasses, you can rest assured that we use only the highest quality materials and most protective lenses you will ever find.

Whether it’s Matrix Sunglasses, Oakley Sunglasses, Ray Ban Sunglasses, or anything in between, the range of prices you will see runs all over the board.  I’ve seen sunglasses sell for $1.50 at the local convenience store.  I’ve also seen the outrageous gold-rimmed sunglasses the designer Dolce and Gabbana released a couple years ago for the cool price of $383,606!

Even within brands, styles, or market niches, the prices can vary widely.  For example, you can find similar-looking Morpheus Sunglasses at different price points and varying levels of quality.  Online costume stores generally sell the cheap-quality $10 variety, whereas other shops like Matrix Eyewear choose to sell a much higher-quality version at a higher price point (in our case, $49.95). 

So, which offers the better value?  Is it better to pay $10 for costume Morpheus Sunglasses that might last a month, or is it better to pay $49.95 for a pair that will last years? Only you can decide. 

In this example, it seems obvious that you would not want the costume-quality pair, but other decisions may not be so cut and dry. The good news is that sunglasses do not have to be expensive to protect your eyes, but on the other side of the coin, a high price tag is not always a guarantee of high quality.

Thus, price is not necessarily indicative of quality.  The primary determinant of quality relates to the lenses and their ability to protect your eyes from the harmful rays of the sun.  This ability is not tied to the price tag, darkness of the lenses, or even the lens material.  It is tied to the degree to which the lenses have been enhanced by adding protective chemicals and/or a special coating specifically designed to optimize the absorption of UV light. 

Always choose sunglasses that are labeled as blocking 99-100% of UV rays, like all of our Matrix Sunglasses, which offer UVA and UVB protection (UV400 Protection – the best protection for your eyes). 

The bottom line is that you do not need to break the bank to protect your eyes.  Therefore, the only conclusion I can make regarding the correlation between price and quality is that it is fuzzy and inconclusive at best.

Buying sunglasses – Matrix Sunglasses or otherwise – can sometimes be a bit daunting by virtue of the sheer number of choices available.  You have plenty of decision-points around style, color, quality, price, eye protection, etc. 

With this in mind, I’d like to share some insights from an interesting article I stumbled upon the other day.  The article discussed the decision-making-process involved in purchasing sunglasses, and boiled the whole thing down to the “five C’s” – comfort, clarity, care, color & cost.  I really like the framework, and I think it’s a terrific way to simply the buying process.

Comfort is self-explanatory.  You don’t want something that feels like it’s made of broken glass.  Also, the sunglasses should fit well, and keep in mind that everyone has a different shaped head.  For example, our Morpheus Sunglasses are relatively slim from lens-to-lens, so they typically do not look right on someone with a large face or head.  Conversely, our Agent Smith Sunglasses are nice and wide and thus are very appropriate for a large-headed individual. 

Clarity refers to the visual quality of the lenses.  Cheaply-made lenses could be blurry, streaky, or easy to scratch.  Although you will pay more for lenses with a high degree of visual quality, it’s well worth it.  

Care can be broken down into two sub-segments: eye care and lens care.  Obviously, your eye care is the most important aspect of your sunglasses, which is why you must only wear sunglasses that offer maximum UV protection.  All of our Matrix sunglasses have lenses with UV400 Protection, which is the best protection for your eyes.

In terms of lens care, one of the best things you can do is to keep the lenses clean with a microfiber cloth.  This makes cleaning the lenses super easy, and the micro-fiber material will not scratch the lenses.  This is why all of our Matrix eyewear comes with a free microfiber bag (except for the Morpheus Sunglasses, which come with a hard shell case).

The fourth ‘C’ is color.   Jet black, slate, blue, and brown are all common lens colors.  Your choice largely boils down to personal preference.  All of our Matrix sunglasses have black & gray lenses. 

Finally, the fifth ‘C’ is cost.  Do not break the bank, but obviously do not buy sunglasses at the local dollar store.  As the old adage says, “you get what you pay for”!  Our Matrix sunglasses offer a nice balance between price and quality [end…shameful plug!).

Till next time…

The December holiday season is here!  Whether you celebrate Christmas, Hanukah, Kwanzaa or something else, we here at MatrixEyewear.com wish the very best to you and your family this holiday season. 

My family and I celebrate Christmas, so I am a little partial to that particular manifestation of the holiday season.  But hey, this blog is about Matrix sunglasses, right?  So, I figured I would combine the two subjects and list the top 5 things to do with your Matrix eyewear this holiday season.

1. Give Matrix sunglasses as gifts to friends and family.  Neo Sunglasses, Trinity Sunglasses, Morpheus Sunglasses, the Twins Sunglasses, and even the Agent Smith Sunglasses would all make fantastic gifts for people close to you.
2. Wear your Matrix eyewear wherever you go, especially on sunny and snow-covered days.  Each Matrix eyewear style comes standard with top-of-the-line lenses that are guaranteed to protect your eyes from all the destructive UV rays of the sun.  All of our lenses offer UV400 protection, which provides the best shield possible for your eyes. 
3. Buy the entire Matrix Sunglasses Package and distribute the 9 pairs of sunglasses to your most valued business partners and clients.
4. Make sure your lenses are cleaned and ready to go for the New Year by utilizing the microfiber bags that accompany all styles (except for the Morpheus Sunglasses, which come with a free hard shell case).  The microfiber material is an excellent cleaning fabric that is tightly woven to eliminate the possibility of scratching the lenses during the cleaning process.  
5. Transform your Morpheus Sunglasses into a Christmas tree ornament! (ha, ha…I just had to end with some humor…which obviously is not my strong suit!).

So there you have it, my quick & dirty list of things to do with your Matrix Sunglasses during this wonderful holiday season.  Go ahead and give us a try and order a pair today.  Our Neo Sunglasses, Trinity Sunglasses, Twins Sunglasses, and Agent Smith Sunglasses are extremely cool-looking, high-quality shades.  I guarantee it!

Happy Holidays!